Live broadcasting platform Caffeine has inked a multi-year exclusive partnership with Drake.
As a part of the deal, Caffeine will live stream and co-produce Rap Battles in collaboration with Battle Rap platform, URL.
In 2018, 21st Century Fox invested a combined $100 million into Caffeine and a newly formed venture called Caffeine Studios that is jointly owned by FOX Sports and Caffeine.
The studio creates exclusive esports, video game, sports, and live entertainment content for Caffeine’s platform.
Caffeine claims that its streams are often 15 seconds to a full minute faster than other streaming platforms and that its platform is built on technology that delivers low-latency viewing and interactions.
Other creators who recently started streaming on Caffeine include artists Offset and Doja Cat, the Pittsburgh Steelers wide receiver JuJu Smith-Schuster, NBA stars Collin Sexton and Kyle Kuzma and gamers Cartoonz, Ohmwrecker, and Crainer.
The platform also features entertainment, gaming, and sports content from partners like Disney, ESPN, DreamHack, Riot Games, and others.
“IT’S EXCITING TO BE IN A POSITION WHERE I’M ABLE TO BRING CAFFEINE TO THE TABLE AND HELP PROVIDE URL WITH THE TOOLS THEY NEED TO ELEVATE THE VIEWING EXPERIENCE AND MAKE IT MORE ACCESSIBLE TO FANS.“
Drake said: “I’ve always loved URL and admired what Smack and his team have been able to create, it just wasn’t easily accessible.
“It’s exciting to be in a position where I’m able to bring Caffeine to the table and help provide URL with the tools they need to elevate the viewing experience and make it more accessible to fans.“
Ultimate Rap League (“URL TV”) couldn’t be more excited about the opportunity and the ability to bring fans a premium viewing experience for free.
Smack White, co-founder of URL, said: “Caffeine is the perfect strategic partner for URL and the only one who can, with the press a single button, help us get this content to new audiences around the world for free.”
“WE ARE PROUD TO PARTNER WITH DRAKE AND SUPPORT HIM AS HE BRINGS HIS VISION AND CHANNEL TO LIFE.”
BEN KEIGHRAN, CAFFEINE
“We are proud to partner with Drake and support him as he brings his vision and channel to life,” said Ben Keighran, founder and CEO of Caffeine.
“As a platform, Caffeine gives Drake the freedom to pursue new creative ideas and we are excited about the whole slate of fresh content that he will share with his communities.
“It will all be live, authentic, and amazing and I can’t wait for fans to come check it out.”
Music Business Worldwide